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The Evaluation of Strategic Communication Utilization of Mobile Phone Campaign for Tidal Flood Disaster Management in North Jakarta

机译：雅加达北部潮汐洪灾管理中手机战役战略通信利用的评估

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摘要

Indonesia is an archipelago country which located in ring of fire zone. It means, the potency of natural disaster is huge in this region. Flood is one of the most common disaster that happen in Indonesia, especially in DKI Jakarta province. Based on data from WHO, flood that happen in February 2007 and hit 80 districts in Jakarta caused traffic chaos and disabling the city. More than 73.000 houses flooded with 10 cm untill 5 m water level. This research aim to doing evaluation towards strategic communication that conducted by the official of Ministry of Communication and Information Technology Republic of Indonesia in terms of utilization of mobile phone campaign for tidal flood disaster management in North Jakarta. This research using descriptive qualitative method with case study approach. This research using Information Processing Theory Mc Guire, Systematic-Heuristic Model, and Ellaboration Likelihood Model. This research was conducted with six informants, consist of two informants that comes from Ministry of Communication and Information Technology, two informants from local people in North Jakarta, one informant from BMKG (Meteorological, Climatological, and Geophysical Agency) and one informant from BPBD (Regional Board for Disaster Management). The result of this research is strategic communication since planning until evaluating of the campaign is very important to do, to achieve the goals. While conducting mobile phone campaign, Ministry of Communication and Information Technology was doing analysis, set the standards and targets, set the strategy and tactics, time allocation, resources, and also doing evaluation.
机译：印度尼西亚是一个位于火环地区的群岛国家。这意味着该地区自然灾害的潜力巨大。洪水是印度尼西亚最常见的灾难之一，特别是在雅加达DKI省。根据世界卫生组织的数据，2007年2月发生的洪灾袭击了雅加达的80个地区，造成交通混乱和城市瘫痪。超过73.000户房屋被10 cm洪水淹没，直到5 m水位。这项研究旨在对印度尼西亚通信和信息技术部官员进行的战略通信进行评估，该战略涉及使用手机进行雅加达北部洪水洪水灾害管理。本研究采用描述性定性方法与案例研究方法。本研究使用信息处理理论Mc Guire，系统启发式模型和精化可能性模型。这项研究是由六名线人进行的，其中包括来自通信和信息技术部的两名线人，来自雅加达北部地区的两名线人，一名来自BMKG（气象，气候和地球物理机构）的线人和一名来自BDBD的线人（区域灾难管理委员会）。这项研究的结果是进行战略沟通，因为为达到目标，进行计划直到评估战役是非常重要的。通信和信息技术部在进行手机宣传活动时，正在进行分析，设定标准和目标，设定策略和策略，时间分配，资源并进行评估。

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